BTS: Charleston Charm
At Greenleaf, every fragrance tells a story, and for our Hydrangea collection, that story was brought to life in one of our favorite places: Charleston, South Carolina.
Watch our behind the scenes reel here! ->
Known for its cobblestone streets, pastel-painted homes, and blooming gardens around every corner, Charleston was the perfect backdrop for a fragrance inspired by classic Southern charm and timeless beauty.
A Day Steeped in Southern Charm
On a beautiful Monday morning, our creative team packed up our favorite Greenleaf treasures and set off to a historic home in downtown Charleston. With its wraparound porch and elegant, lived-in feel, it perfectly echoed the soft, floral notes of our Hydrangea fragrance.
From styled breakfast nooks to airy living rooms washed in natural light, every scene was designed to feel warm, welcoming, and effortlessly beautiful, just like the homes our Hydrangea collection is meant to brighten!
Fragrance Meets Lifestyle
Throughout the week, we captured the delicate touches that make a house feel like home: a vase of freshly cut blooms, a stack of well-loved books, a Flower Diffuser catching the sunlight. By pairing our Signature Candles, Flower Diffusers, and Room Sprays with real-life moments at home, we wanted to show how this fragrance can transport you to a breezy, flower-filled Charleston morning — no matter where you are.
Why Charleston
Charleston holds a special place in our hearts. It’s a city where hospitality isn’t just a tradition; it’s a way of life. It’s where every porch tells a story, and every corner is an invitation to slow down and savor the moment.
Bringing It Home to You
We hope when you see the photos from this photoshoot, you feel a little more connected to the charm of the South and inspired to create your own moments of beauty at home. Whether you’re lighting a candle during a quiet morning or gifting a Flower Diffuser to a friend, our Hydrangea fragrance is a gentle reminder to enjoy the little things and surround yourself with what feels like home!